Hey Reader, Welcome back to the Brand Drivers newsletter! This week, we’re breaking down how people make buying decisions and why early visibility is your edge. Plus: what today’s economy means for your marketing strategy and how map apps are changing the way customers find you. Let’s take a closer look.... What's The Buzz? How People Actually Make Buying Decisions Buyers don’t move in straight lines anymore. They loop, ghost, binge content, and may even show up ready to buy without ever...
7 months ago • 2 min read
Hey Reader, Welcome back to the Growth Drivers newsletter! This week, we’re sharing three powerful insights to sharpen your marketing strategy. First, new data from over half a million LinkedIn posts challenges the advice to avoid links in your posts. Next, Chrome just rolled out a performance testing update that gives developers more accurate insights into how websites perform on real mobile devices. And finally, we’re looking at how most teams misuse website visitor data and how to make...
8 months ago • 3 min read
Hey Reader, Welcome to the Growth Drivers newsletter from MBE Group! If you’re new here, we’re glad to have you. And if you’ve been with us for a while, you’ll notice we’re evolving. This newsletter now brings together a wider range of marketing insights including SEO, digital strategy, creative, PR, and more—delivered in one place to help you stay ahead. If there is anything specific that you'd like to see from this newsletter going forward, just respond to this edition and let us know!...
8 months ago • 3 min read
The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, For the first time in years, Google’s market share has dipped below 90%, raising questions about the future of search. Meanwhile, SEOs are buzzing about the latest core update and the debate over compression ratio as a ranking factor. We’re diving into what’s happening, what it means for you, and how...
9 months ago • 3 min read
The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, SEO is constantly changing, and so is the way we approach marketing. This week, we’re looking at why AI Overviews don’t always align with organic search results, the long game of building customer trust, and whether adding an audio version of your blog is worth it. Here’s what you need to know. What's...
10 months ago • 2 min read
The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, Search and marketing are shifting fast, and this week, we’re diving into three major trends that could reshape your strategy. Google is still the dominant search engine, but new data shows alternative platforms like ChatGPT and Perplexity are gaining ground. At the same time, interactive content is...
10 months ago • 2 min read
The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, We’ve got some big updates to share this week! From major industry shifts in AI search to insights on the fastest-growing companies of 2024, there’s a lot to cover. But first, we have some exciting news of our own to share! What's The Buzz? BIG NEWS... I am thrilled to share that Growth Machine has...
10 months ago • 3 min read
The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, In this week’s newsletter, we're looking at 2025 SEO trends that will keep your strategy sharp, the essentials of mobile optimization for better user experiences, and how to rank in google’s AI Overviews. Let's get started! What's The Buzz? In a recent LinkedIn post, content writer Amanda Nze shared...
11 months ago • 2 min read
The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, The new year is here, and 2025 is already shaping up to be full of exciting opportunities in search and content marketing. In this week’s newsletter, we’re covering why some brands dominate AI-generated answers, how JavaScript impacts search visibility, and the actionable steps you can take to stay...
11 months ago • 2 min read